As discussed on other topics, I think the main focus should be on DEX Volume since that’s what jup.ag is all about. But should be tiered by functionalities used, because jup.ag is not swap, but also DCA, perps, LimitOrder, ValueAverage, APE, etc.
BUT there should be a strict sybil measures implemented by JUP to clear wash trading, wallets that only interact with JUP and no other protocol showing obvious bot behavior, etc.