Should Jupiter have a bigger presence at Solana events? A Case Study at Solana Accelerate

Jupiter DAO Working Groups
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Strategic Report: Value of Participating in Industry Events (Jupiter Exchange Case Study)

Prepared by: [Uplink WG]

Event: Solana Accelerate

Location: New York City, New York, USA

Uplink Accelerate Attendees: OG, Muse, Cloudz, Molu, and Will McFletcher

Date of Event: [5/21/2025 - 5/23/2025]

Executive Summary: Participation in industry-leading events such as Solana Aggregate in NYC provides substantial strategic advantages, including enhanced brand visibility, extensive networking opportunities, real-time market insights, and community engagement. Our recent participation at Jupiter Exchange in NYC has demonstrated concrete benefits that align closely with our organization’s strategic objectives.

Key Activities and Achievements:

  1. Event Participation:

    • Successfully manned and managed an interactive booth (~6 hours/day) with Jupiter team members.
    • Key player in coordinating and executing a well-attended side event, attracting over 350 participants with “Jupiter Aggregate”.
    • Facilitated the production and logistics for critical communications such as the planetary call at the Jupiter aggregate event.

  2. Networking and Collaboration:

    • Established and reinforced partnerships with key industry players (e.g., Bonk, Solana Pay, Solana Seeker, Raposa Coffee, and Galxe).
    • Initiated strategic collaborations for future content and product integrations (Play Solana gaming console, Solana ID, Slice Analytics).
    • Strengthened direct relationships with notable influencers and content creators (Eno & Simon, SolJakey, Mert, and Ashen).

  3. Product and User Engagement:

    • Directly onboarded 100+ new Jupiter Mobile users in person, expanding the user base while collecting significant user feedback.
    • Addressed critical product issues in real-time; such as ensuring Jupiter Mobile integration with Seeker and Solana Pay is made a priority.
    • Identified valuable user feedback points including browser improvements and NFT support requirements.

  4. Content Generation and Amplification:

    • Produced extensive content during and around the event, resulting in substantial digital visibility (15+ videos produced).
    • Utilized influencer partnerships to extend reach and engagement across major social platforms (Twitter, TikTok, YouTube).

Strategic Value and Impact:

  1. Enhanced Brand Visibility:

    • Significantly increased awareness and perception of our brand as innovative and leading-edge within crypto communities.

  2. Targeted Networking Opportunities:

    • Developed meaningful connections, creating pathways for strategic partnerships, collaborative content, and product development.

  3. Market Insights and Intelligence:

    • Acquired actionable market intelligence directly from competitors, users, and industry experts.
    • Identified specific opportunities for competitive differentiation (Universal Send feature and JUP Mobile Portfolio Display in App).

  4. Employee Engagement and Talent Attraction:

    • Reinforced internal culture through active event participation.
    • Attracted interest from potential talent eager to contribute to the Jupiter Product Team.

Recommendations for Future Events:

  • Increase emphasis on physical merchandise and brand presence
  • More investment into booth representation and presentation
  • Prioritize participation at major industry events as a strategic growth lever
  • More thoughtful preparation into leveraging the event to our advantage

Conclusion: Our involvement in Jupiter Exchange at the Solana Aggregate event, was a success and showed the importance of having a large representation at these types of events, adding value to the Jupiter brand. The relevant activities that added to this are as followed; Jupiter Aggregate side event, Kash’s keynote presentation on the main stage, Jupiter mobile booth, a large JUP mobile banner, various types of content produced (+500k views across all Uplink media), and key relationships created. Replicating this approach for flagship events while adding in minor improvements, we believe will strengthen the brand as a whole, and further develop a lasting impression of Jupiter Exchange as a company outside of just the products they produce.

Content compiled form the event:
Time Square Onboarding
JUP Mobile on Solana Play Demo
Jupiter Booth Takeaways
Aggregate Merch
Muse Onboarding Mert
Mert Interview
Onboarding Famous TikToker to JUP Mobile
Jupiter Lend Announcement Edit
Muse Day 2 Preview
Jupiter Exchange Trillion in Volume
GUM Explainer Post
Jupiter Lend Announcement Post
Jupiter Booth Picture
JUP or give it to the next person Challenge Video
Jupiter Aggregate side event walk through
Pudgy Penguin Cameo
Main Stage CTA before Kash Keynote
Famous TikTok dude preview
Jupiter Merch Flex at the booth
Ashen Interview Video
Muse Vlog
Onboarding Picture
Believe in Something
Onboarding at the Airport
Solana Spaces Preview
Cute Vibhu
Muse v Will; Onboarding Challenge
Jupiter Booth POV
Side Event Merch Flex
JM New York Post
Side Event POAP (DM Wake)
Dialect x JUP Mobile Notification Announcement Collab
Jupiter Aggregate POV
Jupiter Lend Thread
Jupiter Lend Announcement
Solana Watch Flex
Jupiter Mobile x Dialect Collab Announcement
Vibhu Interview

Mock ups from Raposa Coffee: Next Event we will make this happen!!

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I want to hear from those that were there and those that were not there. What did we do well, what could we have improved on?

I also want to give a huge shout out to those that helped make everything happen!! From the side event, to the booth, and everything in between!

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If Jupiter wants to be the biggest project on Solana and beyond then we need to represent like this! I been at Crossroads this year where we had no booth or marketing besides from us as Uplink that went there to capture content. In NYC Jupiter had a small booth not much planned for the event. I think DAO or main team needs to be present at the most important Solana Events during the year and that with a massive booth and engaging activities for the community. This is just my opinion pls don’t fud me

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The reality is 90% of solana users known Jupiter exchange but more marketing visibility is still needed on live events to attract more people. Everyone knows what Jupiter do but it’s solana event not jupiverse event as time goes jupiverse event will also be a multi mega event if we still follow primary ethos of this community.

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Accelerate was a strong event, but in a rapidly growing ecosystem like Solana, visibility matters. Jupiter is already a cornerstone of the network—but as competition increases, staying top of mind is just as important as being widely known.

Uplink showed up—self-funded and community-driven—to create content, represent the brand, and support the Jupiter ecosystem. Alongside CAWG and Alley Cat, we co-hosted one of the week’s most talked-about side events—an experience that spotlighted Jupiter’s impact and left a lasting impression on the Solana community.

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Jupiter should be represented in each and every legit Solana event, plain and simple.